I think most people click on your competitors but different story with my site. It boost my site visitors and I don't even on the first spot only first page.
Ok lets say I m targetting the keyword bright yellow mammal so in in google keuwords tool I would have to search it say like this [bright yellow mammal] or how would it be? As if I am targetting bright yellow mammal where a user would type bright yellow mammal in google and yeild results