Elwood, it sounds like you have two potential problems despite your success: 1. You were targeted apparently a short keyword phrase (brand name) as opposed to optimizing for several long tail terms. 2. Your name very likely violates the suppliers trademarks. Cross your fingers and hope they don't decide to go after you for it. Brand names are still just one more thing that can be included in a URL without having to be the domain name, and without having to risk trademark infringements.