Keywords in Display URL

Discussion in 'Google AdWords' started by Merc4000, Mar 23, 2011.

  1. #1
    I want to try to boost my CTR by putting keywords in the Display URL.

    For example:
    www.MyDomain.com/Keywords

    Does it matter that this subdirectory doesn't exist? The destination URL
    will take users to the website.
     
    Merc4000, Mar 23, 2011 IP
  2. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #2
    No it doesn't matter that the subdirectory exists or not. It would be a good idea to create it however, just in case someone types it in their browser or Google insists that it does in the future.
     
    Lucid Web Marketing, Mar 23, 2011 IP
  3. Merc4000

    Merc4000 Peon

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    #3
    Thanks Lucid! I'll try this in some new adcopy split tests
     
    Merc4000, Mar 24, 2011 IP