Keywords in anchor text for better ranking

The anchor text should be the one which you are aiming to rank in se. Sometimes you can vary with different text.

 

Using the appropriate anchor text is essential to rank well for competitive keywords
however, it's very important that you vary the keywords you use in the anchor text
doing this will make your link building look more natural to the search engines.

 

Also important is the area's content. Make sure your anchor text is within relevant content.

 

Using of anchor text is helps to your ranking, if you don't use anchor text, this is also counts back link.