All... I'm not a total newbie. I've been reading, studying, learning lots here.Thanks to you all. I have some confusion about keywords. I’ve read a lot but still need a simple explanation. Any help would be GREATLY appreciated. Lets say, I'm promoting a site for Clickbank stock trading products. For link building, for my link anchor text, I use the following terms, pointing to various pages on my site… profit from the market now best time ever to trade stocks how to beat the market right now Are these the kinds of keywords I want? Are they too broad? Too narrow? Should I simply use specific product names, like "Stock Assault 2.0" (which I assume are very high competition)? Then, I assume I need to make sure these VERY expressions occur in my content and in my site title and description, yes? Am I missing anything? I feel like I almost understand this – and it’s the really missing puzzle piece for me. Thanks in advance! Howsyamama