Hi! I'm trying to advertise travel in Nepal. I am not targeting a specific product, I would just like people to go there and hence create more revenue for the locals.. I thought it would be a good way to give back. Anyway, the keywords I have right now do not seem to be working very well so I was wondering if you could give me some suggestions for both positive and negative keywords. Thanks a bunch!
in all seriousness, yes use the external keyword tool. adwords.google.com/select/KeywordToolExternal although, I find the volumes of search and the CPC are pretty un acurate.
If you are not promoting a specific product you're gonna have a problem. Here is what you can do: create a website that promotes the cools stuff people can do in Nepal. Do research so that people can easily and affordably get there to do the stuff. This means info and links on airlines, hotels, car hire etc. Then you target two types of people: those who already want to go to Nepal and those who want to do the cool stuff that is available in Nepal. You can do your keyword research around those areas.