I am totally new to marketing but have been educating myself with advanced google adwords by Brad Geddes. I now have a better understanding but obviously i still have so much to learn and experience. I have decided to start out using Microsoft Adcentre only for now with a very very small budget as i am learning. This way i wont be burning money and as i improve i will just re-invest the profits to my PPC campaign. This question is regarding keywords. At the moment i have around 100 keywords which are mostly longtail and are very specific which i'm happy about. They have been live now over 2 weeks and i still havnt received any impressions never mind clicks. Is 100 keywords too little? I am comfortable creating more longtail keywords but i am not sure what is too many and if i should just stick it out with the 100 i already have. The keywords i have now are very similiar in alot of instances but with small wording changes. I am thinking if i have lots of longtails keywords then it cant hurt me as they are super specific and wont cost me money unless someone clicks them. But i just wanted the opinions of experienced marketers. Fwiw i am using only exact match because of my small budget. Maybe switch them too phrase? From now on i am sure to be a regular reader and poster on this forum
As I always say, it's not the quantity but the quality. Besides, each product will be different. While 100 keywords may sound like a lot, I don't know your niche. I can surely come up with that many and more for web hosting services but much less for something else. You do say you are using mostly long tail. The longer tail will not get searched for as much but they will be better quality. Often, it's worth a try for the shorter tail just to gather data. Maybe your keywords are too specific but like I said, nothing wrong in that as they normally are of higher quality. Your ads will show depending on your bid and ad quality, yes, even on Adcenter, just like Adwords. Maybe the combination of your quality and bid is not good enough to show on the first page.
Hm.. You need to take under considiration that maybe there is a tough competition and you need to bid more to get your ads higher in rankings.
"Grunt" i think you should prefer your hot keywords in all 100 counting and use short keyword which use in normal search.