I have already posted this in the PPC section. But have since found the KEYWORD section. Sorry if its permitted me posting in 2 different topics. I am totally new to marketing but have been educating myself with advanced google adwords by Brad Geddes. I now have a better understanding but obviously i still have so much to learn and experience. I have decided to start out using Microsoft Adcentre only for now with a very very small budget as i am learning. This way i wont be burning money and as i improve i will just re-invest the profits to my PPC campaign. This question is regarding keywords. At the moment i have around 100 keywords which are mostly longtail and are very specific which i'm happy about. They have been live now over 2 weeks and i still havnt received any impressions never mind clicks. Is 100 keywords too little? I am comfortable creating more longtail keywords but i am not sure what is too many and if i should just stick it out with the 100 i already have. The keywords i have now are very similiar in alot of instances but with small wording changes. I am thinking if i have lots of longtails keywords then it cant hurt me as they are super specific and wont cost me money unless someone clicks them. But i just wanted the opinions of experienced marketers. Fwiw i am using only exact match because of my small budget. Maybe switch them too phrase? From now on i am sure to be a regular reader and poster on this forum
nice information... ppc is a long learnign process you will surely get the deep insights after few time.. and yes google video for ppc learning is quiet a good resouce for get it done right..
Adding a keyword to your ad group does not guarantee that your ad or ads will always be shown when that keyword is used in a search query.
Two things - first of all longtails don't get much search volume, secondly you're not advertising in Google, which gets 80%+ of the search volume in most countries. So, you're not getting impressions because nobody is searching for your longtail keyphrases. 100 keywords if you're going down the longtail route is nothing - several hundred might get results. If it was a Google camapign, it might be worth doing, but not on bing - forget the longtails, use some keywords that get your ads shown. I can't imagine why you say you're happy, when you're not getting any impressions in 2 weeks. Do you want to advertise or not?
Thanks guys for all your help! Its ok now some helpful guy from the forum was kind enough to offer some advice.