Hi I have an website with lots of traffic, there're only cheats to download (nothing illegal). My CTR is good, but, the eCPM is tooooooo low .. Someday i had 86 clicks, how many $$ ? just 1,50$ I'm going crazy with this site ... can some soul help me?
Yep, Mong is right. If you want to keep the general topic of your site the same, you may want to do some "secondary" keyword research to determine if there are related keywords with a higher PPC. You could then optimize for these keywords, and potentially raise your eCPM (and revenue ). HTH, Sam