keywords CTR or your ad-group CTR?

Discussion in 'Google AdWords' started by spires, Mar 4, 2007.

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  1. #1
    Hello to one and all.

    Do you take more notice of your keywords CTR or your ad-group CTR?

    Certain Keywords i have running, have a CTR of 32%
    but the overall ad-group CTR is only 6.2%

    Which is more important?

    Thanks
     
    spires, Mar 4, 2007 IP
  2. NickH

    NickH Guest

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    #2
    Depends on which keywords have got the high CTR. I group similar terms together which means that certain variances of the term have far higher impressions than others. Generally if I see a CTR of around 32% its because its a less frequently search for term which happens to have received a few clicks.
     
    NickH, Mar 5, 2007 IP
  3. spires

    spires Peon

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    #3
    Thanks for the advise.

    One other quick question.
    How do you know when to lower you bid?

    For Example:
    If my ad has a CTR of 6%, and i'm paying £1 per click. When can i drop it down to 0.50p per click?

    Do i slowly drop the price and keep an eye on my ad positions?
     
    spires, Mar 5, 2007 IP
  4. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #4
    CTR is most important at the keyword level as that's where the QS is assigned.
     
    GuyFromChicago, Mar 5, 2007 IP
  5. spires

    spires Peon

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    #5
    OK, Thanks
     
    spires, Mar 5, 2007 IP