Keywords - Choosing them

What should I go for when choosing my keywords? Should I go for things I'd imagine that are being searched for a lot to do with my niche or should I mimic rival companies keywords to try and take some of their business?

I'm not 100% sure what to put and I don't want to spend money to find out I didn't spend it in a optimised way.

EDIT: I'm using the google keyword tool which is providing me with some good help but I'm still unsure to use similar keywords or opposite keywords to my rival businesses

Thanks.

 

i suggest that you find a google professional to help you.

 

You have to use the similar main keywords. Because the opposite keyword can harm your ranking. You can play with the Long tail keywords.

 

Thanks, I'm definitely going to go with long tail keywords as they seem more likely to get me some business.

 

Yes I also agree with that, you should go for long tail keyword search, you will must get some business from your site.

 

i am always doing market sumerai for the purpose . it works great

 

how good are they? or are you a reseller? =)

 

yep,more info ?

 

you can search through google adwords and select high search and low competion keywords

 

Be carefull choosing your keywords. use brackets like this [keyword] to outbound search phrases with the keyword in it.

 

I use market samurai as well and find them very good for mining keywords. just saves a lot of time.

 

I suggest to use Google keyword tool it 's far better than any-other technique you should choose exact phrase rather broad filter option, also i agree with using long tail keywords that 's good idea!

 

Use long tail keywords for sure, but here's something else most people don't use-

BUYING keywords.

If someone is typing in "lose weight", sure they want to lose weight but that's all they know.

If someone is typing in "truth about abs review", they're thinking about buying Truth About Abs (on Clickbank), so if they find a positive review on your site they'll be a lot more likely to buy.

So maybe 1/10 visitors to your site would buy, instead of just 1/100.

 

depending on the level of your competitors and the volume of them, there is no harm on choosing the same kws. If your copy ad is better than theirs and your quality score is also higher, you could easily surpass their positions, but if you are in a very competitive niche long tails keywords might be the killer solution for your campaign

 

A professional would definitely rescue you out . Try for google samurai as it does meet the purpose in some cases . Infact there are plenty of keyword tools available in the market .

 

Google offers a unique mechanism of advertising where the manufacturer is obliged to pay for every click made by visitors to a web page or blog.

 

first get a lots of KW list then Choose the Less Competitive KW but has a lot of Global and Local Searches. and lastly the keyword relevancy must take into account.

 

I agree. If you want a quick way to do it, use Market Samurai. It will help you filter out the keywords so you can find those that are worth money, easy to compete for, have good numbers of searches, and good phrase match percentages. I can discuss how to do this by hand too...if you don't want to spring for Market Samurai.

 

use low competition word that is much better

 

Yes I am also agree with this point in starting try to use low competitive keywords when your site get ranking on that then you can go for High competitive keyword..