Right now in my campaigns, I'm only using broad keywords, and i'm having success. Would it be worth it to have use phrase, and exact for each keyword as well? let me know what you think! thanks.
Targetting can be better, but I've experienced less impressions/clicks when trying to get too exact. Also, my average position goes down.
I think that the more targeted the better, therefore exact match is best. You will have to input a long list of variations for every keyword. It is true that you will loose lots of impressions but the impressions that you'll gain are much higher in quality and therefore you will have a much smaller risk of having useless clicks.
I just posted this at this thread... ... Here are my findings on which to choose: Believe it or not, [exact matching] is actually more expensive than broad match or "phrase match". Try it out... take your keyword trigger phrase and submit it with all 3 options (Google says this is perfectly okay). For example, if your search query is: mp3 search engines Submit it as: mp3 search engines <-- this is broad match "mp3 search engines" <-- this is phrase match [mp3 search engines] <-- this is exact match Once you get some clickthrus, sort the Google Adwords' report by keyword and then look to the right at each cost per click... usually, exact match is the most expensive. You'd think it would be the least expensive -- this is a recent change. These days, exact match is "dead to me". Are you finding the same?
Whilst I don't dispute your data, I think your conclusions are a bit off here... In your example, broad match (and to a lesser extent phrase match) will be hitting the long tail, so the cost per click would be cheaper. Since Google assigns traffic for the exact keyword to exact match in your example, it's not surprising that the cost per click is higher. This being the case, every time you bid on broad match, you should always bid on phrase and exact match as well - the cost per click on exact match will be higher, but the overall cost per click will be lower.