I understand that a keyword like.. loan Would pick up every searches with the word 'loan' in it.. i.e. loan a car And "loan quote" Would pick up only searches with those words in that order i.e. car loan quote But what does (loan quote) or (loan) do... what do the brackets do?
The brackets should be square brackets [ ] and not the round brackets you're shown ( ) for it to have an EXACT match. i.e. [loan] will only match if the user types in loan and nothing else H
That's correct. What Google misleads about is the effect of the term or terms in quotes. If you read this very carefully (from Google): The part I've highlighted above is very revealing. In a run I've got going right now I've seen that in action. In the above example, in practice the string "tennis shoes" could produce a match even for "hiking shoes." In my case, I'm running ads for timelapse flower stock footage While it was running for a phrase match with quotes, Google delivered an ad and click on the following phrases (from my visitor log complete with the ad source code): Which has nothing to do with my product. I've gone in and changed all my matching to an exact match with the instead. Be very careful with AdWords and spending and search and search partner and content sites choices. Google could care less if you waste your money. And watch for click errors on geographic targeting and demand refunds/credits if you see them. If you buy only US traffic and you see clicks from IPs clearly in China tell Google about it and don't take any nonsense from them - in my experience they will push back but if you have it well documented with your log data and whois info on the IP you should be okay - eventually. Good luck and HTH!
You are welcome Krush! Some new data too. In the run I've got going for things like the timelapse flower stock footage, I've found that even with the use of exact match brackets it does not produce an exact match on the content network whatsoever - so beware! If you want exact matches you must limit your run to Google search only (maybe search partners but that will include parked pages so that will also deliver less than exact matches). Checking carefully in the Google Adwords help area I found no documentation that exact matches only apply to Search but this is clearly the case based on my stats from yesterday. Thus this statement (from Google) is misleading: If you are running on the content network the above is simply unclear. I've highlighted the references to the searching process and when the ad displays. Note that mention of content sites is omitted and no mention of parked pages is made. Unless you parse that like a lawyer it is unclear that all bets are off for exact matches if you run on the content network.