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Keywords Bold In article helps ranking ??

Discussion in 'Search Engine Optimization' started by malikwiki, Jun 11, 2010.

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bruce_robart Member

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The keywords contained within <strong>, <b>, <em>, and <i> HTML elements ARE seen by most search engines as more important that other words within normal <p> type elements. Matt Cutts and others have confirmed this over the years. So they do have some tiny impact on rankings. But it is very minor.

However, the problem is that most idiots that know this will bold every occurence of the keyword they want the page to rank for making the page look like total crap... total spam. When I stumble onto pages like this I know immediately it's some rookie affiliate or spam site trying to rank for some keyword phrases, and that their content is more than likely total crap. So I hit the back button and go to a different site.

I almost never use this technique except for sub-headers that I can't make <h2>s for some reason (like in ezinearticles.com articles that I submit). I'll create sub-headers that contain my targeted keyword (or a slight variation) and bold them. This looks TOTALLY normal from a user perspective and adds a little weight to the keywords that are bolded from a ranking perspective.

The only other time I would use this technique is if within my content I am giving a definition of some keyword... I might bold or italicize the word being defined.

But other than those two cases, I think this is generally a terrible technique for trying to increase your rankings. It cheapens the look of the site. The negatives by far outweigh the tiny positive impact to rankings.
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your explanation is very easy to understand.. thanks for shearing

bruce_robart, Jun 14, 2010 IP

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