It is important to know that a website is not positioned by itself, not enough just to design and create a web page. It is necessary that the site appears well referenced in search engines to get higher traffic. Of course, positioning can be achieved through pay per click advertising, but there's nothing more satisfying for a web designer actually have the first position in the results of search engines by specific and targeted keywords. Keywords are essential in positioning and ótimización a website. Web design one page of any topic or focus should be directed to optimal appearance in search engines, which means you must make a precise investigation of the key words that best describe the site and, in turn, are a good source of traffic. Once these terms have on hand must be used repeatedly in the design and content of the site, thus creating a website should be structured based on these particular words. Also, when buying a particular domain name for the website is being created, it is important to try to incorporate therein at least one keyword to define the site, so it will be much easier to get an organic positioning site in search engines. Similarly, in the administration of the site must include your keywords in the sections selected as important as the meta-tags and meta-description. If you plan to develop content based on previous research done on the keywords and include them in it, you may be given to the search engines what they are looking for easy recognition. Sometimes you have to be very creative in developing and creating content for optimal search engine recognition and posiciaonamiento. It is very important to know what people are searching the web and that word is defined to find it. Throughout the text content there is to know clearly define and locate the (s) keyword is used. For example, in terms of web design in the H1 tag should be included once the keyword itself to the H2 or H3 tag should also include the word once. Similarly, the contents of the text should highlight in bold the keyword, and create a link using the keyword that directs a web site, either the home or the place you want to position. Keywords should also appear strongly in the structure of the website, especially if a large site where there are no natural divisions and subdirectories with names rich in keywords. It can also be a very effective use keywords in file names on the site, and HTML file names in graphic design, as in the names of graphic files. Finally, after having developed and optimized web design for search engine positioning, you can get professional assistance in the application of techniques and strategies for SEO (Search Engine Optimization), which can take your website to achieve quickly to take the top in search engines according to keywords already defined, entered and structured on the website. Do not rely on software designed for this purpose, because the strategies are spam apex and can bring many problems to a Web site, count on the skilled hands of an expert, which can be found at Web Design Mallorca, where naturally will take place to occupy the first search luagres