I have been using a service that has increased my sales and have joined as an affiliate. I am having a hard time finding keywords for it. The page really with hinge on how well this program helped my site well as how it works. It will be reachable via my navigational bar. My question is on an affiliate program you are devoting a page to is it better to rank well with text that may not convert well or to just write a page that will reach my home page via its keywords and then count on them clicking on the navigational bar to read about the product?