Hi!! I just started working on a new project and after doing an analysis on my major competitors, it appears that one of them uses the most commonly searched keyword as their anchor text. Is it possible for me to also use this keyword as my site's anchor text too? Any Help/opinions/suggestions will be appreciated.. Thanks.
It is possible to use this keyword as anchor text for your own inbound links, yes. Not sure what you need help with.... Have you done your own keyword research?
It is possible to use keyword as anchor text. But you also need to determined the right keyword for your site.