Hi, Lets say in my ad group that I have a keyword called: "Cars". And I have a standard ad: "Cars at Incredible Prices..." I would like to add another keyword called: "BMW Cars" in the same adgroup. But when someone searches for "BMW Cars", I want the following add to be displayed rather than the standard ad: "BMW Cars in stock" Do I need to create a separate ad group for this keyword? Thanks.
No don't do that only have 1 keyword for each ad group, example: If your bidding on the keyword "Cars" in that ad group you would have cars on broad match "cars" phrase match and [cars] exact match, BMW Cars should be in its own ad group.
You can keep different keywords for your "BMW cars" group... Also you can add negative keywords to this ad group..negative keywords could be the keywords that you set for your standard cars ad group
Can anybody tell what difference if i set keyword online business, "online business", or [online business]. Which one more effective?
OK, I'm gonna answer the OP first and then some things that you all need to know: To do ad text variances for different KWs on that scale, then yeah, you're gonna need different ad groups. You could use the same ad groups and use dynamic keyword insertion if you wanted the same piece of ad text after each keyword, i.e.: {KeyWord} at incredible prices but seeing as you want different follow on text from each different keyword you'll need different ad groups. And so, onto the rant ... Sorry about this jay but I'm gonna have to pull you on a few things here: 1) First of all - the whole thing with only putting one keyword in one ad group - that is WRONG. Sorry to kinda shout at you there Jay, but I've seen other people saying this too. It's true that your ad groups should be very tight, but limiting yourself to only one keyword per ad group (unless it's one of your best performing KWs and you're doing a bit of 'peel and stick'), especially if you have a large account is just daft. I don't know about the people here saying it, but our spend is large enough to have an account management team from Google (i.e. we're spending over £15,000 om) - I have asked them this a few times, and I can categorically state that (except in peel and stick cases) saying this as a blanket statement is just WRONG. 2) You should not have all your match types in the same Ad Group, they should be separated out. Exact match is almost always more profitable over the long run than broad match (especially high ticket items like cars) - broad match should be used for KW research. Keep the broad running in one campaign, and then when you notice a conversion for a particular phrase (using the integrated search query tool in the new userface) then add it into your exact and phrase matches (and keep adding poorly performing phrases into your broad as negatives). Eventually you'll get to a point where your broad just ain't worth running anymore - at this point turn it off, but by then you will have an exact match campaign that performs brilliantly... Right, that's the rant over with...
Depends on what you mean by effective - most impressions, most clicks, lowest cpc, highest profit etc?? I'm gonna take it you mean most profitable: You'll have to test this yourself as it can be different with products, websites etc, but in 90 out of a 100 cases that I've seen [online business] will be more profitable