Let's say If someone was launching a site industry specific . How would one go about determining, on the keyword research side, how big (or small) the "tail" of the search terms in that industry are? Basically, looking for a methodology to measure the value of being listed in the top for a few, hig volume search terms in the head vs. the value of having rankings for the thousands of smaller terms making up the tail. Other than simply using intuition and logic, one can't seem to think of a good way to do it. thanks
Hi, To approach an "industry," I'd want to get a look at what works for that industry's longer standing niche publications. What concerns re-surface regularly? Are they adequately addressed? Would these concerns be of more interest to customers or colleagues? Would it be helpful to look at how a customer hears about and chooses who to hire or buy from? guruji Consultant : Hosting, Web Design, Reseller Hosting, Virtual Servers, Dedicated Servers www.comforthost.net
I agree that this would probably depend on the industry. One strategy you could use would be to determine "where the action is" by looking at the search count vs. competition for a list of keywords. If you see only a small number of keywords that get any traffic at all (assumedly with a lot of competition), with a sharp drop-off to the lower count keywords, you'd be better off targeting a small number of popular keywords. If you see a large number of keywords with smaller search counts, but little or no competition, you'd be best suited to include all of these keywords in your site. HTH, Sam