Maybe you are saying the same thing but if you are not then i have to disagree with you, Putting keywords in the filename such as, www domain.com/blue-car.html is important... but secondary to the keywords in the domain it self. So www bluecar.com is more important then www domain.com/bluecar.html www domain.com/blue-car.html does not overrule www bluecar.com regarding to level of importance it is the other way around.
Yes it is right www bluecar.com is more important then www domain.com/bluecar.html. But if your main key word is Blue car then Google saws there result: 1. Blue Car http://www.google.com/search?hl=en&lr=&rls=GGLG%2CGGLG%3A2005-49%2CGGLG%3Aen&q=blue+car see, the URL at Second number www.miramax.com/bluecar/ 2. BlueCar http://www.google.com/search?hl=en&lr=&rls=GGLG%2CGGLG%3A2005-49%2CGGLG%3Aen&q=bluecar see, the URL at Second number www.miramax.com/bluecar/ So, your keyword is color specific BLUE so, no one search on bluecar alone, they will search on blue car, so, secondary URL is important when your key word is more specific
If the domain would be www bluecar.com google sees this as two keywords, namely ''blue'' and ''car''. Google would not recognize it as one word ''bluecar'' it would recognize two words ''blue'' and ''car''. If such a domain is well optimized regarding other SEO factors it would have a better chance to get better results and stand above www miramax.com/bluecar/ but only if other techniques are applied as well. Even if a domain holds the targeted keyword such as www bluecar.com it doesn't automaticly mean it would get number 1 results but it would only mean it would have a better chance to do so. http://www.buydomains.com/info/domain_customer.jsp?domain=bluecar.com&status=For+Sale As you can see www bluecar.com is only a domain that is been put for sale and holds no content and is not optimized any further for this term. Actually there are not any optimization efforts been made at all. Would this site be developed it would have a very big chance to get better results. If you can not obtain a domain with the targeted keyword then the filename is of course the follow up choice for targeting keywords. And even if you have a domain with the targeted keyword then filenames with keywords are welcome and effective.
Yes, I am agree with your comment that www.bluecar have a batter change to obtain top ten ranking if they are use Good SEO practice. Thanking You,
Nice conversation. I have a follow up question on that. If bluecar.comis already registred, would for example bluecar1.com be a better choice than yourdomain.com/bluecar ?
If you ready to optimize you page for Blue car a nice suggestion is chose: YourDomainName/Blue_car Becasue if you choose bluecar1.com then It is not like unique domain name. So it is batter to choose some diffrent domain name related to your keyword and make Sub_Directory or Sub_page for Blue_car.
I think choose bluecar1.com and then make sub_directoryand sub_pages with your keyword. and submit your site in Dmoz using bluecar as anchor text. soni