I have a keyword "Health Insurance" Should this keyword be setup in 3 different Adgroup names? Adgroup 1- Exact [health insurance] Adgroup 2- Phrase "health insurance" Adgroup 3- Broard health insurance thanks for your constructive input....
you CAN use it in the same one, all in one package type of thing and it doesn't matter, but if you feel you have more time to set them up like that then YES you should becuase it'll increase relevancy and you can use a very, very powerful ad to boot =)(make landing page relevant and you'll have 50% cheaper clicks) - Chris
"you CAN use it in the same one, all in one package type of thing and it doesn't matter" I strongly disagree. Having different match types in the same adgroup is daft. At the VERY worst, you could have Broad/Phrase in the same Ad Group but even so that's just lazy. Get them into their own adgroup. You could have a keyword cluster in a single adgroup but these should be the same match type. Also, this should only ever occur if they are receiving next to no impressions.
What you have explained here is the best way to do it. It will provide you with the most control over you campaign. well you can technically do it, the claim it doesn't matter is completely false. It does matter, and it makes a big difference. I wish I could quickly find the post where I explain why, which is due to text ad relevance and other factors. I think I need to extract all my really good explanation posts for easy link backing so I don't have to reexplain these scenario's
Thanks Guys....I really do appreciate the input. PROBLEM: The problem i see is with overlapping....How Do You Prevent Overlapping? Does anyone see a problem with Overlapping? ~Tony
You need to use the often ignored, hardly documented "embedded match" if you're going to use all three match types and want to prevent overlapping. So your 3 adgroups would look like this: Exact Match Only Adgroup [keyword here] Phrease Match Only Adgroup "keyword here" -[keyword here] Broad Match Only Adgroup keyword here -"keyword here" This way you won't have any overlap and the above is rarely seen in any of the accounts I've reviewed over the years. But it does work and I don't think adwords makes those embedded negatives well known because the traffic would be too targeted and make life too easy for the user... LOL
Thanks Coach.... You said Phrease Match Only Adgroup "keyword here" -[keyword here] Broad Match Only Adgroup keyword here -"keyword here" But wouldn't it really be: Phrease Match Only Adgroup "keyword here" -"keyword here" Broad Match Only Adgroup keyword here -keyword here Thanks....
You don't need -keyword here in any of the broad/phrased match groups unless, [keyword here] is paused. Everytime somebody searches for keyword here it will trigger your exact match anyway.
There is no problem you are right, if you want to set your compaign for both broad/pharse for expariement that's good ...
This method was needed like 3 years ago. Google has fixed this error and you are now mapped to the exact match and do not need to negative out the exact version for broad and phrase. That is an old school technique and this advice is what happens when you rely on old perry marshal ebooks. Do your homework...
yes, this method is wrong... there is no need to negative out the exact keyword in broad and phase adgroups unless the exact adgroup does not exist. This method was used about 3 years ago, because google would still map your exacts to broad... They no longer do that, they have fixed the system and searched term is always sent to the most restrictive match type.
The only advantage I can currently see with this method is that when the exact match happens to be turned 'inactive' due to it's QS being raised by Google. When this happens, if [blue widget] was to become inactive, then "blue widget" would take over. If it has the negative word, then it won't show. However, whether you'd want it this way is down to the individual.
You should launch your campaign with all exact matches or all 3 matching types make your broad clicks cheapest, phrase in between, and bid highest on your exact terms. The reason you do this for is to find out what keywords convert the best. After time goes by you can eliminate certain exact terms and go all broad (depending on the keyword) just make sure you eliminate all your negatives.
I'm presuming you did a typing error so will give the benefit of the doubt, but the above is incorrect. Over time you are eliminating the broad matched keywords and going all exact. Hence why I have all my widget broad keywords, in it's own Campaign. The exact campaigns don't need negatives and as time goes by the Broad matched campaigns get smaller in size.