Keyword Tracker: Leading or Trailing Indicator?

Discussion in 'Keyword Tracker' started by Will.Spencer, Oct 27, 2004.

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In the keyword tracker a leading or a trailing indicator?

  1. The keyword tracker is a leading indicator.

    11 vote(s)
    84.6%
  2. The keyword tracker is a trailing indicator.

    1 vote(s)
    7.7%
  3. My SERPS and site traffic do not seem to be related at all.

    1 vote(s)
    7.7%
  1. #1
    When you see your SERPS move radically up or down in the keyword tracker, is it usually before or after you see a corresponding movement in your traffic numbers?

    Is the keyword tracker usually a leading indicator or a trailing indicator for you?
     
    Will.Spencer, Oct 27, 2004 IP
  2. Dirkjan

    Dirkjan The Dutch SEO Guy

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    #2
    I use it mostly for clients :p of course there its definately leading. I am not checking his or her stats daily. Also I use it for sites with commercial content. I dont really notice 100% difference between 40 visitors, or 50 daily visitors just because google ranked me high somewhere. Also I check the backlink checker quite often (again for clients) and therefore I think I see that page more often than that I see my visitor stats pages.
     
    Dirkjan, Oct 27, 2004 IP
  3. Will.Spencer

    Will.Spencer NetBuilder

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    #3
    Not a popular topic, huh?
     
    Will.Spencer, Nov 9, 2004 IP
  4. digitalpoint

    digitalpoint Overlord of no one Staff

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    #4
    It's because you forgot the option, "My SERPs match the keyword tracker". :)
     
    digitalpoint, Nov 10, 2004 IP
  5. T0PS3O

    T0PS3O Feel Good PLC

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    #5
    I think Will means SERPs (with the KT as the measuring tool) vs Traffic. And specifically whether you see rank increase before traffic increase or the other way around.

    I guess it's down to how often you check the KT.

    In general it will be leading I guess. For low-medium searched KWs it will take a few days before noticing accumulated traffic.
     
    T0PS3O, Nov 10, 2004 IP
  6. Will.Spencer

    Will.Spencer NetBuilder

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    #6
    Here's a note in support of the trailing theory.

    During the current PR update, one of my sites shows up with a brand new PR6 on 14 of the Google datacenters and still shows the old PR5 in 3 Google datacenters, toolbarqueries.google.com, and the DigitalPoint Keyword Tracker.

    Of course I realize that this really has nothing to do with the keyword tracker and everything to do with Google's API interface. :D

    It's not that I'm addicted to watching my stats on the DigitalPoint Keyword Tracker, it's.... it's... it's... yeah... OK... got me.
     
    Will.Spencer, Jan 2, 2005 IP
  7. lorien1973

    lorien1973 Notable Member

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    #7
    I see it the other way. I see rankings in the keyword tracker that are 2-5 days ahead of what's on google. In some cases, #1 rankings that appear with the tracker --never-- materialize on google. #2 is as high as I can go (right behind manufacturers).
     
    lorien1973, Jan 2, 2005 IP