Hi all..... Obviously ...step 1 is keyword research for keywords for your Adwords Campaign.... There are so many Keyword tools out there....which one do u use?...I am going nuts over all the different options out there...and what are the first steps involved in getting keywords?.... ex- my main keyword is dui lawyer....now what..plug that in and get all the keywords and add them to an ad? thanks tony
No...first CREATE AN ADGROUP!!! Then per adgroup list your main keywords...limit them upto 20 per adgroup. Make an adgroup called sumthing like "DUI LAWYERS" and then list 20 or so keyword variations of DUI LAWYER. Making adgroups is critical for adwords campaigns. I think that should be your first step and understanding....simply picking keywords is easy.
ok...lol...thats what i meant...yeah...first AD GROUP...then 20 keywords from adwords keyword tool based off of "dui lawyers"?...that's it?...these are now the 20 keywords im gonna be working with?
Yes, 20 keywords is a good start.... some people go crazy and pick too many keywords....but that is bad ..because adwords will tell you that it is a negative effect on your campaign if you load in too many keywords. Why?...because when you have too many keywords...they are essentially competing with themselves, so it will hurt your campaign. You will find that you are having problems getting impressions if you have too many keywords. So that is what I would suggest..is to create a adgroup and pick your keywords related to that adroup...then let it sit and monitor your campaign. Also....find some negative keywords to add into your campaign.
ok...did that....have set up an adgroup....with 20 keywords....75 cents bids....0 clicks...263 impressions...and avg position is about 19???.......now what??
Well now you have to monitor it and adjust your account..... Ok here are a few things that you should look into... 1. Ad copy 2. Keywords relevancy to your landing url 3. your max bid Your ad copy is important and affects your quality score of your keyword. So playing around and adjusting this will improve your quality score of your keyword. SO what you should do is for each keyword...make a separate targeted ad. Ex...if your targeting keyword is....Trucks. Then make sure you have a specially targeted AD copy that is optimized for the keyword "Trucks". Get it??? Then depending on how competitive your keyword is...you will have to constantly monitor and adjust your max bids. Increasing and decreasing as you see fit. Experiment and Test for this. Also, another factor for your Quality Score is the Landing Page. The google system will scan your landing page and check for relevancy. That is another issue that could result with a problem in your campaign. If your Landing Page is not relevant to your keyword,,,then you will have a big problem and your quality score will be Poor.
ok....so i will probably have to raise my max bid....i was under the impression that if u have the most relevant ad targeting your keywords and site that u will also be paying the least amount and still have the top rankings?...is this correct?...or will i have to still pay top $$ if the niche i'm in call for it?
Yes that is correct....It all comes down to the Quality Score...if you have a GOOD quality score...then chances are you will pay less than somebody who has an OK or POOR quality score.
ok...chances are i will pay less.....but less from what my max bid is...correct?..in some instances i might have to raise my max bid to maybe $1.55 for ex.....to be in higher rankings....and if i have a good quality score...i most likely will not be paying $1.55 per click....unless Google wants to take my $$....what would prevent them from still taking my $1.55 even if i have GOOD quality score??
The QS and competition both will affect your bid pricing. And being at position #19 wont do you any good. I suggest the top 3 of page one, OR the top 3 of page two results. Just about anything else will be trash. Then once you run variations of your ads, see which ones perform the best, and ALSO track your conversions...google has this feature ready and waiting for you. Work with all the variables- landing url, KW's, bid pricing, ad text, and once you have a nice fat headache, hopefully you might have some performers (or not, as most people find out). MOST people lose in ppc, and the few win... Difference? Organization, tenacity, and study and refine your program. You have to be a statistician, coupled with a strong sense of marketing and salesmanship. Not everyone can do that, and it takes time (and bid $$) to learn.
Well what you are doing on Adwords is essentially COMPETING for Keywords, with OTHER bidders.... So what the quality score helps to do, is increase your chances of your ad showing compared to the rest of the people.... Its because....back in the 2005 days..when Adwords was new......ALL someone had to do was bid like $5 and they would be #1 etc... But what google has done now...is that you cant just BID high and expect to be #1 anymore.....because google wants to provide its users with the most Relevant ads.....This is where your Quality Score comes in to play.... IF you have a GOOD quality score...compared to someone with a POOR quality score...and you are bidding for the same keyword......what will happen is that ..you will rank better than him, with LESS of an investment.....WHEREAS.....the POOR guy..will have to pay MORE,,,just to be in the same spot as you.... So no matter what you do....the GOOD quality Score will save you more money and will rank you higher than a POOR quality score. ALSO...it might be of interest to note that increasing your max bid actually can increase your quality score....because...it has to be a balance......EVEN if your site and ads are very well optimized You cant expect to bid just 50 cents and get a GOOD quality score.....it just wont work....because your max bid DOES have an influence over your quality score....and it also depends on the competitiveness of your keyword.