Keyword Targeting vs. Site Targeting

Discussion in 'Google AdWords' started by admarket, Mar 21, 2008.

  1. #1
    Anyone care to share their experience with Keyword Targeting versus
    Site Targeting.

    For instance (using Site Targeting):

    - less CPC
    - more targeted audience
    - more sales
    - better results in general

    Thanks!

    Boris Lindinger
     
    admarket, Mar 21, 2008 IP
  2. usasportstraining

    usasportstraining Notable Member

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    #2
    If you have a great/interesting ad then site targeting seems like a great way to go, however I've found it to be more expensive keyword targeting and I don't think it has as high of a success rate.

    People seem to click more out of curiosity than actually doing a targeted keyword search.
     
    usasportstraining, Mar 21, 2008 IP
  3. PPC-Coach

    PPC-Coach Active Member

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    #3
    Site targeting does work but your traffic is low and doesn't necessarily convert better then keyword targeted. I'd stick with keyword targeted unless you can find a couple rock solid sites with high traffic and matching demographics.
     
    PPC-Coach, Mar 21, 2008 IP
  4. hotbacon

    hotbacon Well-Known Member

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    #4
    Yes, for succeful site targeting you need to find at least 10 very popular sites which show Adsense and have visitors laser targeted to your niche. If it's done you'll profit.
     
    hotbacon, Mar 22, 2008 IP
  5. PPC-Coach

    PPC-Coach Active Member

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    #5
    10 sites would work, if they convert well... :)
     
    PPC-Coach, Mar 22, 2008 IP
  6. usasportstraining

    usasportstraining Notable Member

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    #6
    I have found this to be the case as well.
     
    usasportstraining, Mar 22, 2008 IP
  7. silvalex

    silvalex Peon

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    #7
    I agree with PPC coach on this one.
     
    silvalex, Mar 24, 2008 IP
  8. info

    info Well-Known Member

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    #8
    site targeting works only when you exclude low profile forums and excessive images sites. also look alexa for where the traffic comes (demography)
     
    info, Mar 25, 2008 IP