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Keyword suggestion tool data

Discussion in 'Products & Tools' started by nadlay, Jun 18, 2004.

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  1. #1
    When you use the keyword suggestion tool from the Tools menu, where does the WordTracker and Overture data come from?

    What period does the data cover? I know it says xsearches/day, but is that data for yesterday, last 7 days, last 30 days, last calendar month, last year?
     
    nadlay, Jun 18, 2004 IP
  2. T0PS3O

    T0PS3O Feel Good PLC

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    #2
    Overture is last calender month if it's pulled from their own kw suggestion tool.
     
    T0PS3O, Jun 18, 2004 IP
  3. Geir

    Geir Berserker

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    #3
    From the wordtracker FAQ:

    How often is your keyword data updated?
    1) The top 1000 report keyword data is updated on a daily basis. 2) The main 350 million keyword database is updated weekly and contains data for the last 8 weeks. Each week, the new data is added and the old data is removed (the 8th week). This is a rolling eight week cycle.

    :) Geir
     
    Geir, Jun 18, 2004 IP
  4. digitalpoint

    digitalpoint Overlord of no one Staff

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    #4
    I'm not so sure about the WordTracker data being updated daily (even if it says it does). I think it's actually updated monthly. And yes, the Overture data is from the previous month.

    As far as where the data is coming from, it comes from Overture and WordTracker in realtime.
     
    digitalpoint, Jun 18, 2004 IP
  5. nadlay

    nadlay Guest

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    #5
    Reading what was quoted from the FAQ above, that means that a search term which shows up as 10 per day, would have been searched 560 times in the data period (10 x 8 x 7). Am I correct?

    The reason I am asking about this is because some of the terms I found made me question the validity of the data.

    For example,

    arts incubation business funding 6/day

    I mean, that is a very obscure phrase, and I find it difficult to believe that it could average out at 6 per day over an 8 week period. That would be 336 searches for that phrase.

    Are my assumptions that it would have been searched 336 times incorrect?
     
    nadlay, Jun 18, 2004 IP
  6. digitalpoint

    digitalpoint Overlord of no one Staff

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    #6
    Anything less than about 1,000 searches/day are probably skewed because of the very small sampling they have. The best thing to do is use it as a guideline relative to other results it gives. Not as an actual "hard numbers" target.
     
    digitalpoint, Jun 18, 2004 IP
  7. nadlay

    nadlay Guest

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    #7
    Hang on a minute, I think I've completely misunderstood these figures.

    I thought they were a calculation of actual figures, in other words, "xyz" was actually searched for 5600 times in the 8 week period, therefore it averages out at 100 per day (5600 / 8 = 700 per week then 700 / 7 = 100).

    Are you saying they are taking a sample of search requests on a particular day, and producing estimates from that?

    Then it could be possible that the phrase I mentioned above was searched 6 times by one person on one day, and never ever searched again during the period - yes?
     
    nadlay, Jun 18, 2004 IP
  8. digitalpoint

    digitalpoint Overlord of no one Staff

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    #8
    Correct...

    Also keep in mind, that none of the data comes from Google, AOL, MSN or Yahoo searches.
     
    digitalpoint, Jun 18, 2004 IP
  9. powderboy

    powderboy Peon

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    #9
    I'm actually trying to research how they get their data. Since they don't mention where they get their data from on their Web site, I'm skeptical. Does anyone have any insight as to where WordTracker gets their data?

    I've eyed their service for years, but never bought it because Overture is free. I question WordTracker's relevance if they have a smaller sample size and/or they don't have access to the larger engine's data (yahoo, google, av, fast, etc.)
     
    powderboy, Jun 25, 2004 IP
  10. digitalpoint

    digitalpoint Overlord of no one Staff

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    #10
    They say they can't say... but everyone knows Webcrawler is the major source.
     
    digitalpoint, Jun 25, 2004 IP