Hello! I'm running a campaign and I'm not sure how I should use the matching options for keywords. Let's say I'm selling water bottles in three different sizes (33cl, 50cl, 100cl). For each size I've created an ad group. Right now I'm mostly using broad matching, but have started to experiment with matching options a bit. This is an example of how my keyword list for 33cl bottles looks today: bottle 33 bottle 330 bottle 0.33 water-bottle 33 water bottel 33cl water bottles 33cl water bottle 33cl "33cl water-bottle" If I add exact matching like this: [bottle 33] [water-bottle 33] And phrase matching like: "bottle 33" "water-bottle 33" Will these additions block out the current bottle 33 and water-bottle 33 keywords with broad matching so that ads doesn't show for searches like this? Any suggestions on how I can optimize my keyword lists are welcome!
Friend, I am placing ads on adwords about golf swing and cb affiliate. There is not impression on adwords. I am setting for search, placement, both or not. There is still not impression and no click. Any advice except increase bidding price?
My advice is only use broad match with extreme caution, use it as a research tool, watch like a hawk what keywords you are turning up for (run a keyword report every day) and keep adding inappropriate matches as negatives. Broad match can be VERY broad, you are likely to be showing for things that are completely inappropriate. You don't block out your broad matches by having the same keywords as phrase and exact, you will still appear for the synonyms that adwords decides are a match for your chosen keyword, the match that is closest will be the one that triggers the ad - e.g when someone searches for "bottle 33" it will trigger your exact match; "pink bottle 33" your phrase match and "33 bottles sitting on a wall" your broad match
Magda is right, use broad matches with extreme caution. I would not for example use these keywords as broad matches: bottle 33 bottle 330 bottle 0.33 These may trigger on searches containing the word "can" for all I know and probably "container".