You mean sniping keywords? If it is, basically its keyword research but you are tracking keywords that are less competitive and has a good amount of traffic.
Hi, Keyword Snipping is a properly formatted link strategy which will work if you set your domain as a clue, giving a title on your page, good contents on your page, what links are on your page and how will the search engines got there. To make the variation in your Anchor text, it is most effective way...After the Penguin update, in my opinion its must necessary. This method help you by, Make your pages categorizable Get a good internal link structure in place. Make the link relevant to the page it is linking to. So have a good day Hope my reply will helpful to you.