Keyword researching

Discussion in 'General Marketing' started by Eager to learn, Aug 27, 2024.

  1. #1
    I cannot find a direct competitor when google searching by my product and niche but I strangely enough I can find one when google searching by product only. Does this make difference when preparing to keyword research?
     
    Eager to learn, Aug 27, 2024 IP
  2. sarahk

    sarahk iTamer Staff

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    #2
    You need to know your customer and your market.

    Are you advertising well enough that your product is known and people will search by it's name?

    Probably not, we should all be so lucky, right?!

    Think about what your customer is going to type in, it might be another combination of words that you're not currently thinking of - but those are the words you need to optimise for.
     
    sarahk, Aug 27, 2024 IP
  3. GreenHost.Cloud

    GreenHost.Cloud Active Member

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    #3
    This can make a difference in your keyword research! It shows that your niche might be more specific or unique, so focusing on broader product-related keywords can help capture a wider audience. You can also blend niche and product terms to discover hidden opportunities!
     
    GreenHost.Cloud, Aug 28, 2024 IP
  4. John_Collinson

    John_Collinson Greenhorn

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    #4
    The fact that you can find a competitor when searching for your product alone, but not when including your niche, suggests that your specific niche might be underserved or have less competition. This could be advantageous for your keyword research, as it may indicate opportunities to target more specific, niche-related long-tail keywords that your competitors aren't focusing on.
     
    John_Collinson, Sep 3, 2024 IP
  5. Alish Fridmann

    Alish Fridmann Greenhorn

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    #5
    This can indeed impact keyword research since search queries within your niche may have different keywords and competition compared to general product searches. It’s worth considering both approaches to reach a broader audience and understand where your niche overlaps with other products
     
    Alish Fridmann, Sep 3, 2024 IP
  6. OnlineProxyIo

    OnlineProxyIo Greenhorn

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    #6
    It matters. Not having direct competitors in your niche means there is less competition for niche-specific keywords, making it easier to rank. It's better to focus on niche keywords to capture your target audience, and use broader product keywords to expand your reach.
     
    OnlineProxyIo, Sep 21, 2024 IP
  7. Hostragons

    Hostragons Active Member

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    #7
    This could actually work to your advantage. If you can't find a direct competitor when searching by your product and niche, it might mean the niche is less competitive. However, if competitors show up when you search by product only, it suggests they are optimizing for broader, more generic keywords. When doing keyword research, you should focus on niche-specific keywords first, as they could give you an edge. You can still target broader keywords later to cover all bases.
     
    Hostragons, Sep 21, 2024 IP