Keyword research and selection is an important part of SEO copywriting. While keywords/phrases shouldn't be so important that you miss out on writing copy that interests and engages your readers, optimizing your copy using thorough keyword research does have its benefits. 1) Find a keyword selection tool A keyword selection tool will help you find the best keyword selections for a specific word or phrase. Enter a word or phrase in the search engine and it will bring up several of the most popular keyword/phrase results to choose from. Overture, Word Tracker and Keyword Discovery are popular keyword tracking tools. 2) Go for low competition in your keyword research When you are launching a website you are in competition with thousands of other websites that are already established. Keyword research can help. When using a search engine tool, choose appropriate keywords with the lowest competition level. These keywords/phrases will help you get higher search engine rankings faster. 3) Narrowing down your keyword choices After researching keywords, you might end up with hundreds of possibilities. You'll need to narrow down your choices to the ones that can provide the fastest search engine results and return on investment. Again, these will be the keywords with the lowest competition levels with the highest searched phrases.
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