Hi friends! i want to know , is KEI (keyword effectiveness index ) important to find out while doing keyword research ? If you think yes then plz specify and give me the formula of KEI and please specify which type of searching should be select in adword keyword tool, Broad search or exact search , while finding KEI ? thanks guys
Kei, no idea what that is, never heard of it. Some people use things like Market samurai or traffic travis. Personally I sometimes use traffic travis but mainly just spend ages looking through google keyword tool to find keywords with good traffic then review page 1, normally the top 3 as this would be my goal. If I think I can do it then I go for it.
I would definitely recommend market samurai as a product, I just use the google keyword tool for keyword research with the exact keyword match type.