Keyword Research?

Which is the best method to research the best kewords when your niche comes under a brand because Google gives preference to Brand to rank than non brand products or services.
I have been choosing keywords for cisco which is a brand name so when i try find the keywords cisco related products Google ranks Cisco at first four or five positions whatever keyword i search either it is long tail.

 

So your mean is ? if it is long tail , i think this keyword cisco have no much competition .

 

Select that keywords which have less competition and more traffic.

 

I agree with you at some extent that brand name website is much better.

 

High searches and low competition. That should be the best keyword imo.

 

i knw very little about keywords