Keyword Research While Writing Your Posts

Do keyword Research before writing any post to your blog/site.

Not surprisingly, a big part of showing up in search engines is targeting the terms and phrases your audience are actually typing into a search engine. It's hard to know what these words will be unless you do some research, and luckily, there's a free tool from Google to help called the AdWords Keyword Tool.

Type some words at the top, hit search and AdWords will show you phrases that match the intent and/or terms you've employed. There's lots to play around with here, but watch out in particular for the "match types" options I've highlighted below:

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When you choose "exact match" AdWords will show you only the quantity of searches estimated for that precise phrase. If you use broad match, they'll include any search phrases that use related/similar words in a pattern they think could have overlap with your keyword intent (which can get pretty darn broad). "Phrase match" will give you only those phrases that include the word or words in your search - still fairly wide-ranging, but between "exact" and "broad."

When you're writing a blog post, keyword research is best utilized for the title and headline of the post. For example, if I wanted to write a post here on Moz about how to generate good ideas for bloggers, I might craft something that uses the phrase "blog post ideas" or "blogging ideas" near the front of my title and headline, as in "Blog Post Ideas for When You're Truly Stuck," or "Blogging Ideas that Will Help You Clear Writer's Block."

 

Thanks for helpful article on keyword research.

 

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Nice tip. thank for sharing here

 

Check exact button when you want to get know the exact amount of visitors on that specific keyword and by clicking on broad or phrase match will show you a idea of topic on which you can write.

 

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The one thing to remember about the GKWT is that the data is not exactly perfect. The # of searches and competition doesn't necessarily equate to what you will actually see for those keywords

 

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Thanks for the helpful guide.