Keyword Research For PPC Campaigns

Discussion in 'Pay Per Click Advertising' started by Bren Davis, Apr 29, 2010.

  1. #1
    So I have been using the Google keyword tool, and it has been doing alright for me. But I am wanting something more powerful, something that can give me MORE and better suggestions for my PPC campaigns.

    What is your preferred keyword tool? And why?

    And what do you think the pros and cons are between online tools (like wordtracker), free tools (google kw tool/seobook tool) and software tools (market samurai).

    Thanks so much =)
     
    Bren Davis, Apr 29, 2010 IP
  2. Affiliit

    Affiliit Peon

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    #2
    Here's the thing, these keyword tools are available to everyone, so everyone can and will use them - the best keyword tool is your brain, think of keywords which others are not using
     
    Affiliit, Apr 30, 2010 IP
  3. Bren Davis

    Bren Davis Greenhorn

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    #3
    So you don't use ANY tools?
     
    Bren Davis, Apr 30, 2010 IP
  4. SEOArbiter

    SEOArbiter Peon

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    #4
    Well, we're a big fan of the Google Adwords tool for keyword ideas. But, if you are already utilizing Google® Adwords, track your conversion results. Only do SEO on keywords that are known to convert prospects into buyers. SEO is labor and time-intensive, so you don’t want to waste your effort on nonconverting, or informational, keywords.
     
    SEOArbiter, Apr 30, 2010 IP