For $220 I will take a look at your site and your competitors sites to come up with keywords, I will then use these to do further research and identify the best keywords based on traffic and also competition including not only Google's competition ranking but also number of pages optimising for the same keyword and the pageranks of competing pages. I ill then give you a list of recommended keywords for your main pages. Next I will research a list of potential sites to approach to build links through. I will then make sure you know how to use these keywords on your site and how to approach websites for backlinks. Please note that my link building advice will include using content creation, though this is another service I can offer for an extra fee.