Confusing thing #1 - Keyword Research I started to get confused, today i did keyword research for few hours and i came up with something strange. How you choose the keyword? Confusing thing is: If I'm looking on BROAD match the result is: (Example) Keyword 1 : dog - 49,500 of searches Keyword 2 : cat - 33,100 of searches If I'm looking on [EXACT] match the result is: Keyword 1 : dog - 6,600 of searches Keyword 2 : cat - 9,900 of searches Bah, the first question, which one better to choose? keyword #2 have more searches with exact match, what do you say guys - how do you choose your keywords? Confusing thing #2 - Competition Strength We will continue with same keywords. now I'm going to check the competition strength to see which keyword to choose right? If I'm looking on BROAD match competition the result is: Keyword 1 : dog - 101,000 websites Keyword 2 : cat - 1,820,000 websites If I'm looking on "PHRASE" match competition the result is: Keyword 1 : dog - 112,000 websites Keyword 2 : cat - 80,300 websites wow, the numbers is going crazy. Summary So now we have the data, how we will choose which keyword is better? Lets look on the numbers, and calculate the KEI : Lets take BROAD match searches and BROAD competition : Keyword 1 : dog Searches: 49,500 competition: 101,000 KEI: 24,259 Keyword 2 : cat Searches: 33,100 competition: 1,820,000 KEI: 601 Conclusion: Keyword 1 is the BIG winner, x39 times better then Keyword 2 Lets take [EXACT] match searches and "PHRASE" competition : Keyword 1 : dog Searches: 6,600 competition: 112,000 KEI: 388 Keyword 2 : cat Searches: 9.900 competition: 80,300 KEI: 1220 Conclusion: Keyword 2 is the BIG winner, x3 times better then Keyword 1 So, what do you say about this confusin keyword & competition strength research, which keyword is the winner, and how do YOU decide who wins?
Kennyz, The sort answer is do not use Broad keyword, go for exact only. You will understand the differences by looking below example: Broad Search: dog = 45500000 do g = 45500000 Exact search: dog = 550000 do g = 320 Got it? Regards, Sam
I use exact phrase match. This is the closest possible # of searches per month for a particular keyword.