Company A provides keyword information. Company B uses keyword information provided by company A to rival company A. Legal?
would you care to clariufy what you are asking? Who does company A provide to? Assuming the answer is company B then if company A is a rival company why would they provide the keywords to company B in the first place. If company A were fool enough to supply their competition (Company B ) with keywords then naturally Company B can use them.
Except registered name as keyword.i.e...Oberoy Hotel, Microsoft, Reliance etc we cannot use...it is illigal ....