Keyword Query

I've recently started a new campaign and am wondering about:
1. Whether the order of keywords matters
2. What keywords Google can recognize

1. I had always thought that a broad match would mean that my keyword 'marketing effective' would make my ad show if someone were to type in 'effective marketing'.

When I searched these keywords separately using the AdWords Keyword Tool I found that their traffic was the same but their competition was different. So does this mean that order is negligible toward my ad showing, but attributes toward CPC?

2. I have also been wondering for a while now about what keywords will make other keywords show and to what extent. By this I mean that Google can obviously recognize plural words when the singular is searched. It can also figure out some acronyms.

Does this mean that I never have to bid on the plural form of the word in order to make my ad show? I have however noticed that most of the time the plural form is a lot cheaper because of less traffic and competition, so I would obviously bid on it. But if someone types in 'electronic data and records management system' and I have only bid on 'EDRMS', will my add show? To what extent can Google recognize this?

Thanks.

 

1. No. If you use that as a broad it'll show up under both searches. The competition isn't just based on broad match queries - but also on exact match (in which case the order matters).

2. Depends on the matching type - if you're only using exact then yes, you'll need to bid on plural and singular. Broad you won't, phrase I don't think so.
EDRMS - I don't know on this one - if you have broad then if google recognises it as relevant then yes, if you have it as exact match then no.

Best thing for you to do would be to have your KWs separated out into different campaigns for broad / phrase / exact and then use negatives - i.e. [edrms] in exact campaign, edrms in broad but with [edrms] as a negative - then using search queries etc you'll get a much better idea of how your matching is behaving for your particular phrases - in my experience this has always help ROI too

 

Thanks for your reply.

If competition is based on broad and exact match, then how do you capture the lower competition of the wrongly ordered word using a broad match? Shouldn't 'effective marketing' have the same competition as 'marketing effective' if I'm using a broad match?

 

1) of course, the order of the keywords matters .
2) google can recognize all keywords .

 

But the order shouldn't matter for a keyword that is a broad match. I don't care about exact and phrase. I'm just wondering why the AdWords tool shows differing competition for different orders and how I can get the lower competition using a broad match.

Does that mean I have to use a broad match of the low comp ordered word. Shouldn't it not matter?

Secondly, Google can't recognize EDRMS as electronic data and records management system, but why can it recognize other acronyms? Is there a list of the acronyms it can recognize, or alternatively how can I figure them out without typing each into a search... This acronym thing doesn't bother me so much, just wondering...