Sometimes google askes to raise bid because keyword quality is low. What does the keyword quality mean? What factors affect the keyword quality? How to improve the keyword quality? Thanks in advance.
That makes no sense. webcosmo, read up on the quality score and how it's used your account. The page on the other end of that link should be a great starting point for you.
Ignore varkey and go with what GuyFromChicago says. Here are some tips on how to improve your quality score for your pay per click ads.
Google in their infinite wisdom sometimes penalize decent keywords as 'poor', in which case hiking the bid price up also usually works.