Keyword quality score

Discussion in 'Google AdWords' started by liljohn, Aug 20, 2010.

  1. #1
    Are quality scores independent for every AD, or will one ad getting a good quality score influence the ad position of other ADS within the same adgroup?
     
    liljohn, Aug 20, 2010 IP
  2. PepperClick

    PepperClick Peon

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    #2
    Quality Scores are determined at the keyword level only. However, generally speaking, every aspect of your account does impact its history and performance. A bad performing ad is likely to pull the account's performance down since it affects the accounts history.
     
    PepperClick, Aug 20, 2010 IP
  3. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #3
    Actually, QS is calculated at the ad-keyword level. It is shown only at the keyword level but there's a different one for each ad and keyword combination. See Adwords FAQ.
     
    Lucid Web Marketing, Aug 20, 2010 IP