I have a quick question regarding SEO. As I've built my pages i've noticed that i'm repeating a few keywords over and over and my question is this; Do the keywords found within the site a whole count towards google's relevance or is simply on a page by page basis? For instance I have a truck website (i dont) and I use the word chevy all over the place in various articles, blog posts, etc. Do i now have a better chance of ranking high in google for chevy for my main page? Thanks!
yes and no, if you repeat a keyword many times you definitely have better chance to rank well, but if you overdo it you can be penalized for overoptimization. so keep your keyword density 3 to 4% and spread your text as natural as possible.
guys he means should he develop the link that contain the keyword he wants or develop the whole site link?