Hi When I look upto my analytics account, there are a lot of visitors with keyword as (not-set). I tried searching google for the same but couldnt get a concrete answer. How can I deep dive into this not set and understand which keywords users are using? Thanks in advace -Rutuja
I am also facing same problem. I think they are spam or like that. I use filters to sort out such spams.
Link your google analytics account with google webmaster tools /search console/. After few days you see organic queries, impressions, position of word, click through rate CTR and clicks. You can see also which page drive organic traffic and also keyword, position, CTR, impressions. In google webmaster tools you can manage other website who put link to your site and try to disallow bad link - black hat seo.