Keyword Matching Options

Discussion in 'Google AdWords' started by softstor, Aug 17, 2006.

  1. #1
    When creating an adwords campaign you can use up to 3 types of keyword matching options. They are broad match, exact match and phrase match.

    If I have a list of the most common search phrases, which keyword matching option should I use?

    Or should I use all 3?
     
    softstor, Aug 17, 2006 IP
  2. GuyFromChicago

    GuyFromChicago Permanent Peon

    Messages:
    6,728
    Likes Received:
    529
    Best Answers:
    0
    Trophy Points:
    0
    #2
    Depends on your goal. Try testing all 3 and see what converts the best. If you don't want to spend the $$$ testing start with exact match and work your way into the others when you see how exact match is converting.
     
    GuyFromChicago, Aug 17, 2006 IP