Just curious doesn't yahoo have keyword matching options like Adwords? Also where is the manual to get the Yahoo Ambassador test?
yes, yahoo does have matching options. YSM uses Advanced & Standard. Advanced is like adwords broad matching while standing is like adwords phrase/exact. It is sort of confusing because in YSM, the campaigns/agroups also have to have matching: advanced or standard set as well. Imagine having to change multiple keywords/adgroups and you will see how unmanageable ysm can be. The ambassador program was canceled, i think.
What's the ambassador program? I really like google, but there just so expensive. I heard after time Adwords get cheaper then Yahoo once you get some good history built up through it.