Hello all, I'm brand new to this forum, so I apologize if this topic has already been covered. Feel free to send me a link to a previous thread if there's one that answers my question. I recently purchased Perry Marshall's Definitive Guide To Google AdWords. In it, he never mentions staying below a certain number of keywords for a particular Ad Group. However, when I went to start a campaign in Google it says to stay below 20 keywords for best results. Here are my questions: 1.) What will happen if I go over 20 keywords? 2.) If I enter the same keyword with delimiters, (i.e. cats; "cats"; [cats]) does that count as three different keywords, or just one? 3.) Do negative keywords count as well (i.e. -pets)? 4.) Do you think they are making this suggestion under the assumption that many people will bid on keywords that are not closely related to each other, thereby diminishing the effectiveness of the ad? I woiuld really appreciate any help with this issue! Sincerely, Ruben
The only thing you have to do in an adgroup is ensure that the keywords in it are all highly related to each other and also highly related to the Ads and the Landing pages. For this reason, its hard to see how Adgroups can get above 40 (maybe 60) keywords (including using broad, phrase and exact). I have many adgroups that are only 2 keywords (the exact and phrase match of one keyword). Hope that helps. Mike
I would never have the same match type in the same adgroup, for starters. The only time I would have more than 1 keyword in the same adgroup (same match type of course) is when they are towards the lower end of your campaign interms of impressions. If a keyword is getting a high amount of keywords, I'd do '1 to 1' i.e 1 keyword in 1 adgroup.