Hey, I was surprised to find a very good keyword for my site that was only at ~$0.10 per click, I generated some 800 impressions and a few clicks over night. When I got up, I found it was no longer performing well and I could see now that google was saying the estimated first page price for the keyword was now all of a suddenm $64. Any idea why the big jump in 1 day? Also, do advertisers actually pay this much for a single click?
what is the quality score for the keyword? Usually google will give you a starting bonus QS of 5 or 6 and then see how well your traffic does. If you under perform google will stop displaying your text ads, place you in lower position and give you a very low quality score. A bid of $64 is basically what you have to bid to support such a poor and irrelevant campaign. Google will usually give you a trial run for about 24 hours, then the google spiders come to your landing page and evaluate it. If they find it lacking in layout, design, navigation and etc, they will drop your QS. Take a look at your QS and let us know what it says
$0.1 up $64; It mean Google slaps, Google weight quality very high. So you can improve your quality score, then contact them if problem still going. Good luck .
Thanks for the replies. My QS was sitting at 7 and then in the morning it was a 2. Not sure how to improve the landing page, the page itself is highly relevant to those keywords.
Hey LOA, you're right. I got 804 impressions over night and just the 1 click, I just didn't think after such a small sample it would stop showing my ads. Maybe 804 impressions is not so small..
If QS went from a 7 to a 2 then you have a really poor landing page make sure the layout if very clean, has call to actions and includes the following pages home, about, contact us, terms, privacy policy, sitemap
I am not sure what your keyword was but you might try limiting the geograhpic locations and the timeframes you are advertising on as getting impressions to a non-target market will drag down you quality score and up you cost per click. You can also use negative words to ensure you don't come up for the wrong searchs. It is better to have less impressions and make them more relevant to get a better conversion rate.
1/800 = 0.125% ctr That's why you're being told to pay $64 per click now. From their terms, they have to show your ad 800 times to make $64. One of your competitors could have a 2.5% ctr. Meaning it's going to take far less impressions to make google $64.
This is quite alarming. But it's a good way to help you increase the quality of your ads so that both you and google win.