keyword issue

I have been doing SEO for a site and for many of the keyword the site is ranked in google. For some keywords its listed in the first page of google search result. But, for a specific keyword the site is not lisiting in Google. Even though I had optimized my site with that keyword still there is no result. Can anyone help me with this?

 

Which is that keyword?

 

It's not matter which keyword is, first read post before replaying.

 

It's very hard to rank site specific keyword now day, but you could able to rank on similar keywords. Use Semrush or any other services to check keywords ranking.

 

Dude, each keyword has its own competition and traffic? How will u help, if you dunno the intensity of the keyword?

 

Look at my replay I have told her about some tools on which she able to check keywords difficulty, Competition etc.

Again first read post then try to help.

Don't waste your time on argument insisted be fast forward & try to help people.

 

Yes, SEMrush is a nice tool I have been optimizing for my client's websites.