It should be memorable especially if you do off line advertising. I have sites with and without keywords in the url, it has helped yes, but what about branding?
Having your targeted keyword in the domain might and will help you a little bit, but it's not the only factor for ranking websites within Google search engine.. Actually it will give your website more power in: MSN/Live & Yahoo than Google - based on my own tests
i always got better results in keyword enriched domains. no question about that. __________________________________________________________________ Abdominoplastia - dermatologista - psicologo - cirurgia plastica - espinhas