Hi, I want to know that, If I have to buy links or make links then should I use home page or the main URL? Suppose:- If I want to buy links for keywords "Kozmetika" then should I use home page like : www.spleticna.si or - www.spleticna.si/kozmetika Thank you
Getting a link for the actual page is much better than to the home page as then visitors will be directed to the page they are search for, reducing bounce rate for your site plus keyword relevancy to the page on the site will be correct, helping better optimization of the keyword.
generally, Google is said to prefer short links, but not shortened links, and to also prefer pages ending in .htm or .html rather than without the suffix, which indicates an actual page rather than a script (even though a good script can add that) what do you wish your site visitors to do? land them on a page so that they can do that as simply and easily as possible, IMHO
Try linking to the actual page that is meant for the keyword than linking to the homepage only. It would save the users time to go and navigate your site finding the thing that they want. And believe me not all users are willing to look for something even when they are a few clicks away.
i think that make small links and do follow make sure, if you got high pr sites for posting then don't hesitate.