Ok Guys so I researched my top 20 keywords I want to rank for. But I dont think I have many of them on my site. what is the best way to get ranked for my keywords if they are not on my site? hope not to general here. I would really apprecaite your help. Thanks JC
I think you should use software like market samurai to get a hold of yourself of the keywords you wanna use.
You are a bit general, but I'll try to answer anyway. 1) In future do your KW research before starting your site. 2) In this case your site is already up, and I assume you have some content on it, therefore you will have to write additional content, KW optimised, and build links to this new content.
My suggestion is to optimized first your on-page by putting the desired and specific keywords on the source code of your site before getting into off-page optimization. By doing this, it will increase your chances of getting your keyword to rank well in different search engines. Just research on those keywords that you want to rank in google.
But, in allocating the time you use between on-page V off-page (ie link building) be aware that on-page only accounts for about 25% of your ability to rank - therefore don't get stuck for too long in on-page before getting on to the more important off-page
Is the keyword research just to be done only when creating a new domain? then how about a domain that I bought through the auction?
The very first step of targeting your keywords is that you need to have them on your site quite prominently in order of importance and at proper places. When I say proper places, I mean that your most important keywords should be used in H1, H2 tags. There has to be some proper descriptive information on the website with keywords in the content. You cannot target keywords without having them on your site. Onpage optimisation should be done very well in order to rank well and for optimal results.
Targeting 20 keywords for one page or home page is not possible, or very very difficult, use good keywords with some good competition in title or home page, and use others in title of inner pages, It is good to use keyword in content of website. Also targeting 20 keywords at once is also difficult, divide keywords in groups, and use best links for best keywords.