I was testing the hits I got from the keywords I selected for my first site. And I think I have the logic backwards? For starters the niche is the whole e-cig thing. They're called many things. I chose the abbreviation PV which stands for Personal Vaporizer to use as my main keyword. (among many but I just need direction you don't need to know them all.) So while checking the google hits, Personal Vaporizer got 166,000 hits. And e-cig got 1,110,1000 hits or around there. Now to me, I would want to use the keywords with the most hits because that is obviously what people are searching for. However I think I have this backwards? Do I need to use the ones with lesser hits to improve the chances of PR? What other google type research do I need to do before I can start lacing the site with those keywords? Please and thank you!